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words/images Judith Ecochard
ATHLETA has been ramping up its offerings of performance wear---with smart, functioning separates that boast techy features AND lots of fashionable features-too- via great colors/patterns and fit. We think this company is just getting batter and better-and frankly-we could live 24/7 in their apparel. With a lifestyle to match. HA HA.
No it's not 'Hammer Time' again with these push up-or-/wear down harem style pants-a versatile item that a lot of the preview attendees really liked.
The bAsics are comfy and wear well...
Running/outdoor shorts dry fast, are non-chafing ---and many have 'built-in' compressive liner shorts---
ATHLETA has a bevy of tops with built-in support-that's REALLY supportive. Stretchy, moisture wicking fabrics---that are made to look good too-great colors, non-chafing seams-wear to yoga class, hike in-even swim in ---or pair with skirts/jeans.
Swimsuits are cut for gals on the go-surfing, running along the beach...or just hanging on the beach. Interchangeable tops and bottoms-are sold separately-guaranteeing the kind of coverage and fit that's desired.
Cute--wear anywhere shorts
Tankini and bikini tops-are mix/match...and all textiles woven with sun blocking weaves
words/images Judith Ecochard
ATHLETA has been ramping up its offerings of performance wear---with smart, functioning separates that boast techy features AND lots of fashionable features-too- via great colors/patterns and fit. We think this company is just getting batter and better-and frankly-we could live 24/7 in their apparel. With a lifestyle to match. HA HA.
No it's not 'Hammer Time' again with these push up-or-/wear down harem style pants-a versatile item that a lot of the preview attendees really liked.
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| blouse it up like a skirt |
OTHER HIGHLIGHTS:
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| off the beach -around town-BOHO long skirts-w/tank top made of stretchy/breathable fabric can work-out in |
ATHLETA---raises shoulder straps to an art form-managing to engineer well constructed pieces that offer support for all builds of gals. And flattering too.
The bAsics are comfy and wear well...
Running/outdoor shorts dry fast, are non-chafing ---and many have 'built-in' compressive liner shorts---
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| great details like reflective logo, back zip pocket that's low profile |
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| Rubbery -keeps it in place without being annoying |
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| Skorts-cute with zip pockets for keys.... |
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| A lot of style-functioning shorts with overskirt---thick waistban is flattering |
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| zip pocket at waist for keys- |
ATHLETA has a bevy of tops with built-in support-that's REALLY supportive. Stretchy, moisture wicking fabrics---that are made to look good too-great colors, non-chafing seams-wear to yoga class, hike in-even swim in ---or pair with skirts/jeans.
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| layered or on its own |
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| built-in support |
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| great top |
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| run in this- |
Swimsuits are cut for gals on the go-surfing, running along the beach...or just hanging on the beach. Interchangeable tops and bottoms-are sold separately-guaranteeing the kind of coverage and fit that's desired.
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| quality construction-all suits are lined with fun colors Love this-a hoody with style-one of those versatile tops that we could run/hike in |
Cute--wear anywhere shorts
Swimskirts-with attached panty briefs,
Tankini and bikini tops-are mix/match...and all textiles woven with sun blocking weaves
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| different tie back options |
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| well made---lined for coverage |
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| great prints and color ---reversible too |
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| cute-great coverage |
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| top it off with a long flowing dress |
A swim wear wardrobe-we love how the colors/patterns are all mix and match
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| built in support for swimtops |
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| reversible |
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| key wardrobe piece-dress with built-in support up to. |
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| remove-able cups |
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| nice ruchjing-collectable tops to wear everywhere |