GORE-TEX®, LYCRA® Organic Cotton-Recycled Plastic, OrthoLite, Polygiene
Favored apparel labels of Millennials -includes hybrid athlete- athleisure brands...which imo...implies a casual lifestyle AND clued in consumers -reading the info mandated on labels...like listing country of origin (manufacturing), garment care, fiber content and other finishings/treatments. Just like reading the ingredients label on foods/liquids...savvy customers demand transparency.
Hangtags that hang with those of the maker- usually adds to a garment's caché...and helps explain the prices commanded by premium products-in apparel and footwear.
Some of the most common that we see...
Gore-Tex® was the first lightweight waterproof/breathable membrane addition to our winter wardrobe ...back in the 80s. Their GTX appearance on hiking and winter boots=game changer.
Today there are many Gore-Tex fabrics with varying degrees of windproof/waterproof/breathable-from proprietary tech...selecting-depending on product's performance needs. And budgets.
Award for biggest boom in usage- seems to be stretchy elastane fiber (aka spandex/USA)...woven in everything from active + swim wear (percentages ranging from 5%-20%), compression pieces-like socks (30%+) to as little as 1%- 2% of the mix- appearing in premium dress apparel and RTW-like denim...for comfort/durability that permits human movements in today's fitted silhouettes. Without ripping.